U.S. plant-touching cannabis businesses – such as cultivators, manufacturers and retailers – say the industry is heading in a better direction, even without the impending rescheduling of marijuana.
According to survey data from the recently released 2024 MJBiz Factbook, more than 48% of revenue-generating cannabis businesses expect the industry will perform “somewhat better” or “much better” over the next 12 months.
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That number increases to 82% by adding survey respondents whose cannabis industry outlook is “about the same” for the coming year.
Only 19% of cannabis business operators expect things to get worse in the next 12 months.
2024 cannabis operators survey
The MJBizDaily cannabis business survey took place Feb. 13-March 15, before U.S. Attorney General Merrick Garland formally proposed moving marijuana from
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