(This is a contributed guest column. To be considered as an MJBizDaily guest columnist, please submit your request here.)

Nancy Whiteman (Courtesy photo)

In recognition of the recent announcement that I am stepping down as Wana Brands’ CEO, MJBizDaily was kind enough to offer me the opportunity to share some of my hard-earned learnings over the past 14 years in the cannabis industry.

Those who know me know that my favorite joke about cannabis is that there are a thousand questions but only one answer – and the answer is always the same: “It depends.”

That is my way of saying there are no hard and fast rules in cannabis; every market, partner and situation is so different that it is imperative to keep an open mind and be flexible.

So, as you will see, even my learnings are infused with “it depends” thinking.

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