While overall cannabis sales have been falling in California since early 2021, some areas of the state are breaking the trend by growing transaction dollars.

Sales of recreational marijuana in California reached nearly $351 million in May, according to Seattle-based cannabis analytics firm Headset.

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That is a 10% decrease from May 2023 and a 16% decline from May 2021, when sales topped almost $420 million.

Sales boom in Costa Mesa

But aggregating sales for such an enormous state masks sales growth seen in individual areas, such as Costa Mesa.

Located in Orange County, about 40 miles southeast of Los Angeles, Costa Mesa voters agreed in 2016 to allow medical marijuana businesses in the city in 2016 and approved recreational cannabis retail in 2020.

While

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