California cannabis is getting its day in the sun.

Over the past few weeks, marijuana retailer Embarc has organized dozens of award-winning cannabis brands to sell their products at the California State Fair in Sacramento, marking a new feature at the 170-year-old annual event and a new chapter for the industry as a whole.

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The landmark development, which encompasses more than 30,000 square feet at the Cal Expo fairgrounds, has attracted hundreds of daily consumers, novices and the cannabis curious to the July 12-28 event, according to organizers and vendors.

“This is a history-making endeavor,” said Dustin Moore, co-founder of Embarc, a Northern California-based marijuana retailer and cannabis events operator that spent years organizing the showcase, which required approvals from numerous local and

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