Do marijuana consumers prioritize cost over sustainability? ⋆ Patriots Hemp

(This story is part of the cover package in the July-August issue of MJBizMagazine.)

Cannabis consumers are environmentally conscious in their purchasing decisions, but price is still the dominant factor.

According to Chicago-based cannabis data company Brightfield Group, demand for sustainable marijuana products is rising.

Brightfield research shows an increase in eco-friendly shopping preferences among marijuana consumers, with 57.1% of respondents favoring them in 2023, up from 55.9% a year earlier.

Furthermore, 69% of cannabis consumers “sometimes” or “often” purchase products with sustainable packaging, and nearly a quarter (23%) are frequent buyers.

“Cannabis consumers, in particular, are going to resonate with sustainable packaging and just sustainable practices more broadly,” said Jennifer Kregor, Brightfield’s vice president of product.

Seeking eco-friendly packaging

Cannabis consumers are

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