There’s room for new cannabis brands, even in mature markets, executives say

Main Hemp Patriot
1 Min Read

Economists following state-regulated marijuana markets believe consolidation is inevitable and that U.S. consumers eventually will see the same handful of brands at every retail outlet.

But three Colorado companies that produce cannabis-infused gummies prove there is still room for newcomers in the nation’s oldest adult-use marijuana market – not simply to compete with nationally recognized brands but to innovate and grow.

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“We’ve seen data that we’re the No. 2 gummy brand by volume,” Ripple Chief Revenue Officer Missy Bradley told MJBizDaily.

Commerce City, Colorado-based Ripple is the state-licensed cannabis manufacturer behind Ript, an infused gummies brand that launched in November 2022.

“It’s more than 50% of our business at this point,” Bradley said, adding that the company produces more than 1 million servings

Read full article on Marijuana Business Daily

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