Activation Agency is pioneering a unique approach to cannabis marketing that blends grassroots interaction with data-driven strategies. Founded by KeiLani Yanagihara, this woman-owned firm is redefining how cannabis brands connect with their audience by emphasizing authentic, personalized experiences.
Bridging the Gap Between Brands and Consumers
Activation Agency’s philosophy centers on “meeting the consumer where they are.” This entails activating both within and outside retail spaces to engage consumers through brand education and awareness, ultimately empowering purchasing decisions and upholding brand reputations.
“We specialize in activating in and out of retail spaces to engage consumers through brand education and awareness,” Yanagihara explained. “Our goal is to bridge the gap between brands and retailers.”
Data-Driven Engagement
Activation Agency focused on measurable outcomes. Every interaction is an opportunity to gather valuable data, providing clients with insights into consumer behavior and campaign effectiveness.
“We do data captures at every turn point,” Yanagihara noteed. “Everything that we offer back to our clients is measurable in some way, shape, or form.”
This data-centric approach ensures that brands reach their target audience and understand their preferences and behaviors, allowing for continuous improvement and tailored marketing strategies.
Empowering Through Education
At the heart of Activation Agency’s strategy is education. By informing consumers about products, the agency empowers them to make informed purchasing decisions, fostering trust and loyalty.
“We educate your consumer on [your product], empowering their buying decision,” Yanagihara emphasized. “It’s about meeting the consumer where they are.”
This educational focus not only benefits consumers but also enhances brand credibility and fosters long-term customer relationships.
Expanding Horizons
While rooted in California, Activation Agency has its sights set on broader horizons. Recognizing the diverse needs of emerging cannabis markets across the nation, the agency aims to extend its innovative approach beyond state lines.
“We’re setting our eyes a little bit outside of our original territory,” Yanagihara shared. “We’re reaching into nationwide territories.”
A Holistic Approach to Cannabis Marketing
Activation Agency’s success lies in its holistic approach, combining personal interaction, education, and data analysis to create meaningful connections between brands and consumers.
“Our client’s success is our success,” Yanagihara stated, encapsulating the agency’s fostering of mutually beneficial relationships in the cannabis market.
In an industry where authentic engagement and informed decision-making are key, Activation Agency presents itself as a leader, guiding cannabis brands to meet consumers where they are and empowering them through education and insight.
