Another week, another move from an established company into the federally legal, hemp-derived THC market.
Organigram Global, one of Canada’s largest marijuana producers, announced April 1 that it was entering the growing delta-9 beverage segment through a multimillion-dollar deal for Collective Project, a THC drink manufacturer based in Hamilton, Ontario.
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A day earlier, Curaleaf Holdings founder and CEO Boris Jordan touted the release of the company’s new energy drink, which combines 10 milligrams of hemp THC with 50 milligrams of caffeine.
The hemp-beverage market, fueled by shifts in consumer behavior and government allowances, is also drawing traditional retailers and conglomerates into the fold.
Recent entrants include San Francisco-based tech giant DoorDash and the parent of Edible Arrangements, a behemoth that generates about $500
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