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Hirsh Jain (Courtesy photo)
When New Jersey voters elected to legalize adult-use marijuana by an unprecedented 67%-33% margin in November 2020, it was widely hailed as a watershed moment in the development of the cannabis landscape in the United States.
New Jersey’s ideal location at the geographic center of the Northeast megalopolis, its status as the state with the second-highest income in the United States and its place as the most densely populated market in the nation were viewed as the perfect recipe for the commercial success of a regulated marijuana industry.
However, nearly five years after New Jersey voters signaled their desire for a robust marijuana marketplace, the state’s cannabis ecosystem remains underdeveloped and underperforming.
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