Amanda Breeze entered the cannabis industry by way of muddy music festivals, misty mountain joints, and a relentless curiosity for the places where cannabis and culture are one. From trimming weed in California’s Emerald Triangle to touring with a folk-punk band, Breeze has spent her adult life chasing what she calls “new adventures and good weed around the world.”
It’s an unconventional origin story, but one that anchors her wide-ranging work today—spanning cannabis tourism, sensory education, product consulting, and grassroots activism. As founder of TRIPPER Magazine, co-creator of the Cannabis Aroma Wheel, and steward of Emerald Temple Living, Breeze is building new frameworks for how the plant is experienced, understood, and celebrated.
The idea for TRIPPER Magazine took root, fittingly, during a cannabis-themed trip that fell flat. While exploring Denver’s famed cannabis scene, Breeze realized that beyond dispensary visits and a few novelty attractions, there was little infrastructure supporting the kind of immersive, stoner-friendly experiences she craved.
“I planned trips to Denver, San Francisco, Portland, even Puerto Rico,” she said. “But no matter where I went, there was nothing online for cannabis tourists like me who wanted more than just weed. That’s when I realized—we need a travel guide.”
TRIPPER is Breeze’s answer: a print-forward cannabis travel magazine spotlighting offbeat adventures, micro-businesses, and destination guides designed for the discerning cannatourist. The debut issue focused on Toronto, with follow-ups planned for Alberta and the Oregon Coast—both destinations Breeze knows intimately.
“There is nowhere more legendary than the Oregon Coast,” she said. “Ten years after legalization, it’s a pot-smoker’s dream—independent growers, dispensary-art gallery hybrids, and just weird, wonderful places to light up.”
Her Alberta recommendations are equally enchanting: a joint next to the world’s largest pierogi, weekend retreats like Camp Canna, and spontaneous detours to dinosaur graveyards. Through TRIPPER, Breeze is charting a larger movement as she maps locations.
“Cannabis tourists want to connect with culture,” she added. “They shop local, they look for authentic experiences. TRIPPER gives them the tools to find all the sesh spots, pop-ups, and underground gems that never make it into mainstream guides.”
Speaking the Language of Scent
Breeze’s appetite for nuance goes beyond destination guides. As co-founder of Scentelligence, a consultancy focused on cannabis aromatics, she helped develop the Cannabis Aroma Wheel—a vibrant, data-informed tool aimed at demystifying the complex bouquets of cannabis flower.
The project took two years and deep collaboration with olfactory specialists across the industry. The result is a sommelier-level reference wheel with 120 distinct scent notes—think citrus, gassy, floral, herbal—designed to help everyone from consumers to cultivators articulate what they’re smelling.
“Your brain knows the difference between lemon and tangerine, but smelling a jar of nugs? Most people default to ‘citrusy’ or ‘sweet,’” Breeze explained. “The wheel is a visual, intuitive way to identify scents and describe cannabis with more precision.”
It’s already gaining traction. Breeze frequently spots the poster version in dispensaries across Canada and the U.S., where it doubles as an educational centerpiece and a conversation starter. The latest edition even includes volatile compounds—like aldehydes and sulfurs—to deepen the connection between scent and chemistry.
“The idea is to give people a shared language for their sensory experience,” she said. “It’s about empowering the community to communicate quality, flavor, and preference—just like with wine or perfume.”
Emerald Temple and the Power of Holistic Healing
Breeze’s philosophy extends beyond consumer products. Through Emerald Temple Living, she offers education, product development, and consulting rooted in herbalism and aromatherapy. To her, cannabis doesn’t exist in isolation—it’s one plant among many with therapeutic potential.
“Terpene therapy is just aromatherapy,” she said, matter-of-factly. “Traditional herbalists have known this for centuries. If you’re using CBD for inflammation, pair it with turmeric. If you’re targeting pain, consider beta-caryophyllene, which is found in black pepper and cloves.”
It’s a holistic framework that challenges the siloed approach of modern cannabis marketing. Whether developing terpene-infused topicals or leading workshops, Breeze emphasizes integration—of traditions, compounds, and communities.
“The cannabis industry acts like it’s inventing everything,” she noted. “But we’re really just reconnecting with ancient plant knowledge. My work is about honoring that lineage and making it accessible.”
Building Community, One Book at a Time
For Breeze, education is most powerful when it’s shared. In 2022, she launched the Cannabis Literary Showcase—a traveling pop-up library featuring dozens of cannabis-related books, from cookbooks and cultivator guides to activist memoirs and even a murder mystery. It’s part installation, part outreach, and all heart.
“At my last event, a woman from Lithuania spent hours with the books,” she recalled. “She was blown away by how much information she’d never seen before. Now, I’m helping her build a cannabis library for her community back home.”
Whether through print or person-to-person interaction, Breeze sees knowledge-sharing as resistance—especially in an era of corporate consolidation and social media censorship. “Print has always been an ally to the cannabis community,” she said. “We’ve relied on it for decades to share ideas and grow the movement.”
Eyes on the Horizon
With TRIPPER gaining momentum and new editions of the Aroma Wheel rolling out, Breeze shows no signs of slowing down. Her current focus is expanding her travel guide series to include new cannabis-friendly locales—and elevating the small businesses that make those places shine.
“I’m all about the microgrows, the indie brands, the taco carts with sesh zones out back,” she said. “These are the people and places that define cannabis culture. They deserve to be seen.”
True to form, she’s not doing it alone. Breeze is always open to collaboration—be it with other creatives, educators, or brands that share her commitment to community and authenticity. “If you’ve got a story worth sharing, let’s find a way to tell it,” she said.
