From Pharmaceuticals to Farming – Cannabis & Tech Today

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Pharma taught Franny Tacy about profit margins; farming taught her about healing. When she left the industry after twelve years, the choice felt less like risk than necessity. “I spent over a decade in pharmaceuticals, pushing pills and seeing an ‘unhealthcare’ system that wasn’t healing people the way nature can,” she said.

The pull of the land, rooted in her Tennessee cattle-farm childhood, never loosened.

In 2012, she bought raw land in Leicester, North Carolina. Five years later, she planted hemp, becoming the first woman in the state to legally grow it in more than 75 years. For Tacy, it was more than pioneering a crop; it was about proving that agriculture, handled responsibly, could mend both people and planet.

Balancing Mission and Market

Today, Franny’s Farmacy has grown into a vertically integrated hemp and CBD business, with retail locations, wholesale accounts, and a line of products shipped nationwide. Yet Tacy is quick to remind anyone listening that profit is only part of the story.

“Profitability keeps us thriving, but our mission—delivering clean, plant-based wellness—is the heart of what we do,” she explained.

Every batch is sourced from trusted partner farms and rigorously tested, with an eye toward transparency and sustainability. The company reinvests into education, regenerative agriculture, and community initiatives. In her words, “It’s like tending a garden: you nurture the roots first, and the harvest follows.”

Regeneration at the Core

That ethos carries over to her farm practices. Crop rotation, companion planting, composting, and pollinator-friendly habitats aren’t just sustainability talking points—they’re the daily rhythms of Franny’s Farm. “These practices don’t just support better hemp; they heal the earth, sequester carbon, and set up future generations for success,” she said.

In an industry sometimes criticized for green-washing, Tacy leans on the same practices she grew up with: respect the soil, and it will respect you back.

Industry Shifts and Opportunities

The wider hemp and cannabis market has grown more volatile and more promising in equal measure. Tacy sees consumer demand for transparency as a positive force and points to the rise of Delta-9 THC markets and hemp-based food, fiber, and bioplastics as signals of a more diversified future.

“It’s exciting to see cannabis recognized not just as medicine but as a crop that can feed, clothe, and shelter,” she said.

Also Read: Last Week in Weed: August 26- September 2, 2025

Mentorship and Legacy

Tacy has also become an outspoken advocate for women in cannabis. “Ladies, step into this space with grit and heart,” she advised.

Mentorship, self-education, and authenticity, she believes, are essential to weathering an industry defined by legal hurdles and shifting regulations. “This industry needs your voice, so plant your stake and grow tall.”

Looking ahead, Franny’s Farmacy is expanding its retail presence, exploring franchise opportunities, and launching new hemp-based wellness lines. For Tacy, the goal is less about scale than stewardship: building a legacy that endures.

“Franny’s Farmacy is about building a legacy of health, community, and a healed planet—one step at a time,” she concluded.

  • Aron Vaughan is a journalist, essayist, author, screenwriter, and editor based in Vero Beach, Florida. A cannabis activist and tech enthusiast, he takes great pride in bringing cutting edge content on these topics to the readers of Cannabis & Tech Today. See his features in Innovation & Tech Today, TechnologyAdvice, Armchair Rockstar, and biaskllr.

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