“You will never see a beer ad that features Santa Clause or the Easter Bunny.”
The American beer industry has taken aim at makers of THC-infused beverages and edibles in a campaign that could have reverberations in Minnesota, a state that sparked a national explosion in the sales of hemp-derived beverages.
The beer industry, which has seen sales drop—especially among younger consumers—has joined the marijuana industry in seeking federal regulation of THC-infused drinks, which are now only regulated by state laws.
Minnesota Attorney General Keith Ellison (D) recently shocked the hemp and THC beverage industries by signing a letter with 38 other state attorneys general to congressional leaders that urged Congress to clarify the federal definition of hemp.
The letter said “bad actors” have exploited a “loophole” in the 2018 Farm Bill that allowed the sale of highly potent, unregulated THC products that pose a threat to the general public and especially to children.
“Unless Congress acts, this gross distortion of the 2018 Farm Bill’s hemp provision will continue to fuel the rapid growth of an underregulated industry that threatens public health and safety and undermines law enforcement nationwide,” the letter said.
At a recent conference
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