Advocates supporting a psychedelics legalization ballot initiative in Massachusetts have released a new ad promoting the reform as a pathway to provide a critical alternative therapy option for people with serious health conditions.

With less than a month until Election Day, the veteran service organization (VSO) Heroic Hearts Project aired the ad, which features a health professional and a cancer patient discussing the need to provide regulated access to psychedelic substances such as psilocybin.

“In palliative care, we treat pain both mental and physical. We have good options for physical pain, but mental distress is harder to treat,” psychiatrist Roxanne Sholevar says. “Now, research shows that natural psychedelic medicines with psychotherapy may offer relief for those suffering.”

The patient, Judi Fitts, closes the ad by stressing that the novel treatment option is about “regulated therapy,” rather than retail sales. “Psychedelic medicine is humane. The science is real,” she says.

While the ad itself doesn’t mention the upcoming vote on a psychedelics legalization ballot measure in Massachusetts, a press release about it does link the educational campaign to the initiative, known as Question 4.

“Massachusetts has a chance to take a bold and necessary step forward in providing

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