U.S. liquor retail chain Total Wine & More is partnering with Curaleaf Holdings to offer the cannabis multistate operator’s hemp-derived THC seltzers at more than 100 of its stores in nine markets.
Curaleaf’s Select Zero Proof Hemp Seltzers will be available in Total Wine stores in Arizona, Florida, Indiana, North Carolina, South Carolina and Texas, according to a Thursday news release.
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The MSO anticipates expanding into other states in the coming months.
“Continuing to expand our Select Hemp beverages into physical storefronts through a renowned U.S. beverage retailer represents a significant step forward in the growth of our hemp business,” Boris Jordan, chair and CEO of New York-based Curaleaf, said in a statement.
“Attitudes toward beverage consumption continue to shift, and many
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