Few figures have been as pivotal in shaping the international cannabis industry as Alex Rogers, founder of the International Cannabis Business Conference (ICBC). In 2014, Rogers envisioned a global network where entrepreneurs, policymakers, and advocates could collaborate to push cannabis reform forward. Early on, he planted his flag in Berlin, predicting it would become the epicenter of European cannabis legalization—a bet that has since paid off.
From the U.S. to Europe: A Growing Influence
ICBC began in the United States at a time when legalization was still in its infancy. Recognizing that industry growth and policy modernization were inextricably linked, Rogers expanded to Canada and later to Europe. Today, the conference is a crucial meeting ground where cannabis investors, regulators, and business leaders shape the future of the industry.
Germany’s legalization efforts have been a major focus. The country’s new cannabis law, enacted on April 1, 2024, allows adults to possess up to 25 grams in public and cultivate up to three plants at home. This reform has positioned Germany as a leader in European cannabis policy, setting the stage for broader change across the continent. However, new political dynamics—including the 2025 federal election—could challenge further progress.
Berlin: A Key Event in a Pivotal Year
ICBC’s upcoming conference in Berlin on April 29-30 will take place at a critical moment for European cannabis reform. The Berlin conference, the largest and longest-running cannabis B2B event in Europe, will examine Germany’s post-election cannabis landscape. Topics will include the impact of the Cannabisgesetz, challenges for cannabis social clubs, and the future of medical cannabis, which has seen exponential growth since cannabis was removed from Germany’s Narcotics List.
Navigating International Challenges
Expanding ICBC across continents has not been without obstacles. Each jurisdiction presents unique regulatory hurdles, cultural differences, and political complexities. Rogers attributes ICBC’s success to its ability to adapt while staying true to its mission. “Understanding each respective area’s culture and customs is imperative to success,” he explained.
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Shaping the Future of Cannabis Policy
As Europe stands at a crossroads in cannabis reform, ICBC remains a driving force, fostering dialogue and forging connections that translate into real-world policy shifts. By blending education, networking, and advocacy, the conference is a reflection of the industry’s evolution while being an active participant in shaping its future.
With its 2025 events set against the backdrop of historic policy changes, ICBC is once again poised to be at the center of the global cannabis conversation.
