(This is a contributed guest column. To be considered as an MJBizDaily guest columnist, please submit your request here.)
Christine Baily (Courtesy photo)
For cannabis business owners, advertising their products presents unique challenges.
For one, regulatory restrictions can act as state-sanctioned censorship, preventing businesses from exercising their free-speech rights and limiting their ability to reach existing and potential customers with reliable product information.
In many states where marijuana has been legalized, state regulators restrict advertising based on perceived risks to public health.
This includes concerns that the public might be misinformed, misled or deceived.
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To address these risks, regulators impose limits on content, including words, phrases and images.
For example, they may require that any claims are substantiated, including those made by third parties through
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