
Despite representing a small slice of the overall cannabis market, fast-acting marijuana gummies are a powerful force, generating significantly higher sales per stock-keeping unit (SKU) compared to traditional edibles.
This segment of the marijuana market is capturing consumer interest and commanding premium prices.
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With a faster onset time, consumers aren’t trying to guess when they’ll feel the effects and are less likely to consume too much.
Fast-acting products account for about $74 million, or 3%, of the $2.6 billion gummy market.
That’s according to an analysis by Colorado-based market intelligence firm BDSA that was commissioned by Azuca, a New York-based company that develops rapid-release solutions, emulsions, activators and other products for cannabis edibles and beverages.
Although they make up a smaller portion of
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