As more consumers shift away from alcohol, craft brewers seeking new avenues for growth are venturing into producing hemp-derived THC beverages.
For many craft brewers, the move into THC-infused drinks is a logical extension of their expertise.
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“Alcohol has slowed down a lot, especially beer,” said Jacob Virgil, president of Charlotte, North Carolina-based NoDa Brewing Co.
“Consumer trends and habits – people are shifting to nonalcoholic.”
The no-alcohol beverage market is expected to grow by 7% through 2028, according to IWSR, a London-headquartered global-drinks data provider.
According to Gallup, 62% of adults younger than 35 say they drink, down from 72% two decades ago.
While beer remains NoDa’s core business, the brewery has created nonalcoholic beverages to satisfy consumer preferences.
Instead of developing
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