Some cannabis brands stand out not just for their products but also for the distinct culture and philosophy they cultivate.
Old Pal is one of them.
The Venice, California-based company has carved out a niche with its emphasis on community, accessibility and a laid-back approach to cannabis.
Old Pal CEO Rusty Wilenkin recently spoke with MJBizDaily about the brand’s journey, his insights on the industry’s trajectory and how the company continues to champion its core values.
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Community is central to your identity. How do you think other cannabis brands can foster community engagement? And why is this important to the industry?
When we started the business in 2018, education was super, super important – adult-use cannabis was still a new idea.
We did
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