Infused pre-rolls are rapidly gaining popularity and reshaping sales trends in the California marijuana market.
From Dec. 1, 2024, to Feb. 28, 2025, the California marijuana market generated $1.1 billion in total sales, experiencing a decline of 0.5%, according to a report from pre-roll machine manufacturer RollPros using data from Colorado-based cannabis market research firm BDSA.
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The standout trend during that period was the dominance of infused pre-rolls, which accounted for 66.3% of the $178.1 million of all pre-roll sales.
This indicates a shift in consumer preference, as traditional pre-rolls now hold market share of only 33.7% and experienced a 2.5% decrease in unit sales.
“If you think of extracts or concentrates on their own, it seems like every other week there is
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