Oregon has always had deep ties to the cannabis culture as a whole, shaped by generations of farmers who treated the plant not as a commodity, but as a craft, a medicine, and a way of life. Families who risked it all to protect an alternative medicine they knew could cure ailments such as cancer and epilepsy. This deep-rooted respect for cannabis has inspired a movement to protect its integrity, especially now, as commercial pressures threaten to compromise its natural balance and diversity.
At Entourage Cannabis, we’re proud to be a part of that movement. Our company was founded on a shared passion for cannabis and a commitment to doing things the right way. To us, cannabis is a tradition, a medicine, and a responsibility. We believe that when cannabis is cultivated cleanly, free from harmful pesticides, mold, and foreign plant matter, and consumed in its natural ratios, it becomes a safe and effective tool for daily wellness. That’s why we put our heart into every batch we produce.
Entourage Cannabis is a work family dedicated to preserving the natural properties of the plant. We don’t chase shortcuts or sacrifice quality for convenience. Instead, we embrace innovation and integrity to refine our processes and uphold the highest standards. Every product we create reflects our values and serves people who count on us for pure, potent, and consistent cannabis.
Preserving Diversity in a Homogenized Market
But today, the cannabis industry is facing a critical challenge, which is the loss of genetic diversity. Market pressures are driving farms and processors to prioritize high-yield, high-THC strains, especially those in the “Desserts” category, which now represents as much as 85% of cannabis grown in some legal markets. If this trend continues, we could lose three of the six major cannabis profiles within the next five to ten years.
Beyond being a commercial concern, it’s also a cultural and medicinal one. Each profile offers unique therapeutic benefits and experiences, and once lost, these genetic lines may never return. Consumers often don’t realize what’s at stake, but at Entourage, we do. That’s why we’re calling for greater awareness and action to preserve cannabis genetics and uphold the plant’s medicinal value.
Oregon’s cannabis roots run deep, and we’re committed to honoring them by cultivating with purpose, educating with passion, and leading with integrity. Entourage Cannabis is helping shape a future where cannabis remains diverse, clean, and healing—just as it was always meant to be.
