As cannabis businesses strive to establish brand loyalty, they’re learning that consumer purchasing habits don’t always align with stated preferences.
A recent survey by California-based medical marijuana telehealth platform NuggMD reveals that although consumers indicate a desire to support independent cannabis businesses – even if it means paying a premium – price and potency often win the battle for their dollars.
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The survey of 602 marijuana consumers asked: Would you pay a premium for cannabis that’s cultivated, distributed and sold by small, independent businesses as opposed to large multistate operators?
More than half (51%) of respondents to NuggMD’s Cannabis Consumer Poll said they would pay a premium, and 41% said they would consider it. Only 6% of those surveyed said they would not
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