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Magnus Thorsson (Courtesy photo)
The cannabis industry doesn’t have a product problem — it has a communication problem. With so many products on the shelf and no consistent system to help consumers make choices, people are left overwhelmed, confused or misinformed. For wellness-curious consumers, this creates hesitation at the point of purchase and limits long-term engagement.
A science-forward Rhode Island cannabis startup is tackling this challenge head-on with an innovation in consumer-choice infrastructure: the Experience Framework, a modular, scalable retail system grounded in behavioral science. It’s not just smart — it’s proving to be good business.
What is the Experience Framework?
At its core, the behavioral framework is a simple but transformative idea: Organize cannabis by how people want to feel, not by
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