Borrowing from the playbook of industries like airlines and hospitality, an increasing number of cannabis retailers are upping their loyalty program game as a means of engaging customers to keep them returning to their stores.
Loyalty programs are no longer just optional perks – they are essential tools for businesses to thrive in the crowded and rapidly evolving cannabis market, industry players say.
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“If you want to compete in any cannabis market, you’re going to have to have a loyalty program – it’s table stakes to at least offer one,” said Rocco Del Priore, co-founder of California-based point-of-sale software provider Sweed.
Marijuana stores like Deep Roots Harvest and The Source have adopted tiered loyalty models that reward customers based on their spending.
Technology also is playing
Read full article on Marijuana Business Daily
