(This is a contributed guest column. To be considered as an MJBizDaily guest columnist, please submit your request here.)
Michael Mejer (Courtesy photo)
MJBizCon packs in more than 30,000 attendees, nonstop expo floor chatter, and after-hours networking that keeps going long after the lights go down. It’s no wonder it’s considered one of the most valuable B2B events in the cannabis world. The energy, insights, and connections are exactly why industry leaders keep coming back year after year.
Every interaction shapes your credibility. How you introduce yourself, follow up, and engage on social media determines whether the week becomes a strategic win or just another calendar entry. From a PR perspective, intentionality is the difference between walking away with a handful of “nice to meet you’s” versus real opportunities. Here’s a tactical playbook I use myself to make the most of MJBizCon every year.
Craft Your Micro-Introduction
The first question at MJBizCon is almost
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