A Kentucky-based hemp-derived THC beverage producer is the first to join the Wine & Spirits Wholesalers of America.
CannaBuzz’s establishes a strategic connection between traditional alcohol distribution channels and the growing intoxicating hemp beverage market, according to Highly Capitalized Network.
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With spirits sales dropping 6% in the second quarter, according to the WSWA, hemp-derived THC beverages are proving a popular alternative.
THC-infused drink sales exceeded $1 billion nationwide in 2024, and analysts predict significant growth through 2026 as brands improve formulations and expand distribution.
But challenges remain.
Amid recognition that the 2018 Farm Bill accidentally created a hemp-derived THC market, at least 15 states have tightened restrictions on products this year, citing concerns over potency and youth access.
Cannabis advocates also express
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