The retail giant Target is soft launching sales of THC-infused beverages at select stores in Minnesota, an executive of one cannabis drink company participating in the rollout and other industry leaders told Marijuana Moment.
In one of the latest examples of the normalization of cannabis in mainstream commercial marketing, Target’s move in Minnesota—where the company is headquartered—reportedly involves putting a dozen THC drink brands on shelves in 10 select stores in the state.
The move comes as Congress is debating legislation to recriminalize hemp-derived products with a quantifiable amount of THC, and as states across the country continue to evaluate their own laws.
“Given everything that’s going on around hemp and the conversations about regulation versus prohibition, Target getting into it now is monumental,” Jason Dayton, co-founder of Trail Magic, told Marijuana Moment. “And this is a moment that shows that regulation work.”
“I think all of us, collectively, would say we want more regulation—not less,” he said. “We want age-gating, we want testing, we want all of the rules of the road that have allowed the alcohol industry to become a $250 billion a year category, with everything included: Countless jobs and tax revenue associated with that.”
The THC
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