Marijuana consumers are encouraged by Target’s decision to start selling THC beverages at select locations—and a majority says the marketing move makes them more likely to shop at the retail giant’s stores—according to a new poll.
The survey from the cannabis telehealth platform NuggMD asked cannabis users about the news from Target, which recently launched a pilot program to provide infused drink brands for adults at certain stores across Minnesota.
In light of the development, respondents were asked: “Does knowing this make you more likely to shop at Target in the future?”
A total of 50.5 percent said they would be more likely—though that notably includes 34.4 percent who said they’d only be more inclined to patronize Target if their local store carried the THC beverages. Another 16.1 percent said “yes” because they “want to support the retailer more now regardless of which locations sell the products.”
About half of respondents (49.5 percent) said Target’s embrace of a THC drink pilot program wouldn’t affect where they shop.
“What the poll shows should be pretty intuitive to all big-box retailers: Selling products that contain hemp-derived THC, which is currently federally legal, will bring more cannabis consumers into those stores,” Andrew Graham,
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