Brands that want to connect authentically with diverse audiences must learn to “read the room.”
That’s some of the advice Maverick Public Relations founder and CEO Shawna Seldon McGregor has to share at MJBizCon with cannabis brands seeking to authentically connect with the communities they want to serve – be they soccer moms, retirees or young people.
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“There are ways you can speak to different communities and do it in ways that connect with those communities even if you’re not part of them,” said McGregor, who’s a featured panelist on the MJBizCon breakout session, “Cultural Competency in Cannabis Marketing and Branding.”
The session, scheduled for 10 a.m. Thursday in room N110, will help brands learn how they can move past surface-level representation and engage
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