On February 12, HERbal Woodstock will host a free public screening of Cannabis + Creativity at the historic Bearsville Theater, bringing together cannabis culture, artistic expression and local community under one roof.
Directed and produced by Elana Frankel, the award-winning documentary explores how cannabis intersects with creative practice across disciplines. The film follows six artists, including a chef, musician, poet, jazz singer, creative director and scientist, offering an intimate look at how the plant shapes imagination, process and perspective.
Following the screening, attendees are invited to stay for a live panel discussion moderated by HERbal Woodstock co-owner Melissa Gibson, featuring Frankel and special guests. The conversation is designed to dig deeper into cannabis as a cultural tool rather than a commodity, especially in a town long associated with counterculture, music and art.
The event is free and open to the public for guests 21 and over, with advance RSVPs encouraged. Sponsored by several New York cannabis cultivators and producers, the night reflects a broader trend in legal cannabis toward education, dialogue and community-rooted programming rather than traditional retail marketing.
For Woodstock, where cannabis and creativity have long been intertwined, the screening feels less like a special event and more like a continuation of a story still being written.
