Federal transportation officials are rolling out a public education campaign aimed at encouraging people not to drive under the influence of marijuana on or around the upcoming unofficial cannabis holiday known as 4/20.
“Relevant, timely messaging is an important addition to any communication plan, as it creates an opportunity for engagement with the community,” the National Highway Traffic Safety Administration (NHTSA) said of its new campaign pegged to Monday’s stoner holiday.
“On the 20th of April, also known as 420—a number associated with marijuana use—marijuana users might observe a day of increased marijuana use,” the agency said. “We have themed material that reminds drivers: If You Feel Different, You Drive Different and that it’s dangerous and illegal to drive impaired.”
The campaign includes graphics and sample press releases that state and local agencies can use to encourage people in their areas not to operate motor vehicles while impaired.
One ad depicts a video game arcade cabinet that says “Game Over” and “If You’re High, Get A Ride.” The screen shows a bong with smoke coming out, a cannabis leaf and a car.
NHTSA, which is part of the U.S. Department of Transportation, also provides talking points about the issue,
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