California’s governor has signed a bill to more clearly define the types of marijuana packaging and labeling that is prohibited due to appealing to children.
Gov. Gavin Newsom (D) gave final approval to the legislation from Assemblymember Jacqui Irwin (D) on Monday, about two weeks after it passed the Assembly in a vote of 69-1 and cleared the Senate 38-0.
“When voters legalized adult-use cannabis, they also made clear that California must protect children and ensure cannabis products are sold in a tightly regulated marketplace,” the governor said in a press release. “Today we are setting clearer, enforceable standards that protect kids, strengthen accountability, and give responsible businesses the certainty they need to follow the rules.”
As enacted into law, AB 2249 defines “attractive to children” to mean designed or likely to appeal to people under the age of 21.
Indications for that youth appeal include the use of cartoons, depictions of individuals who appear to be under 21, use of mythological creatures like unicorns or dragons or references to celebrities or characters who are primarily associated with children’s entertainment.
It also includes images of consumable goods that are primarily marketed to children—such as candies, cereals, sweets and desserts—as well
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